Lytics’ Content Affinity Engine reveals what your customers actually care about.
Take inventory of your digital content. Lytics’ Content Affinity Engine crawls and IDs your entire website, analyzes text and images and categorizes them automatically so you have a visual, real-time view of your digital content. No more relying on only keyword tagging.
Personalized marketing starts with understanding what your customers care about. Lytics’ Content Affinity Engine reveals what content (e.g., case studies, product pages, images, etc.) that a consumer likes so you can target audiences that are most likely to engage with particular assets.
Let trending topics and products on your website guide your marketing efforts. Lytics measures your web content using our behavioral scoring parameters such as Momentum (rates of user interaction), Intensity (depth of interactions), and Propensity (likelihood of return or repeat interactions). And the Lytics Customer Data Platform allows you to export audience segments of people who like certain content – “Power Users Who Like Case Studies About Personalization” – to your favorite marketing tools.