The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Elizabeth Robillard on Sep 11, 2017

Snapchat Selects Lytics to Help Onboard Custom Audiences

We're excited to announce that Lytics is the first purpose-built, customer data platform (CDP) to be a Snapchat Audience Match Partner.

Digital Marketing Customer Data Platform Custom Audiences Snapchat

By Julia Farina on Aug 30, 2017

Lytics Featured on DM News as a Smart Customer Data Platform

DM News site recently covered how customer data platforms such as Lytics use machine learning to help marketers to run more relevant and effective campaigns.

Data Science Customer Data Platform Media and Publishing DM News

By Julia Farina on Jul 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Customer Data Platform Data-First Marketing

By Drew Lanenga on Jul 25, 2017

Understanding How Lytics Identity Resolution Works

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

Identity Resolution Data

By Julia Farina on Jul 10, 2017

New to Customer Data Platforms? Here's A Primer.

There’s been a lot of buzz about Customer Data Platforms (CDPs) in the past year. Learn more about how CDPs work and why the number of large-scale CDP adopters has dramatically increased.

Customer Data Platform Data-First Marketing First-Party Data Gartner

By Julia Farina on Jun 26, 2017

MarTech Series Interviews Lytics CEO James McDermott

Check out what he had to say about the MarTech landscape and the role of Customer Data Platforms.

Lytics News MarTech Interview Series