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Successful web personalization delivers the right content to the right person at the right time. But where do you start? According to our customers, here are the top-ten web personalization tactics to get you brainstorming.
Wildfang — a customer-centric clothing and lifestyle brand — uses Lytics to help personalize their website and improve their ad retargeting. These efforts contributed to a 73% business growth in one year.
Lytics gives marketers the insights into customer behavior that they need in order to deliver relevant emails and increase inbox placement. Check out other Lytics benefits as well as our top-five email tactics to get you started.
Racing Post — the United Kingdom's No. 1 horse racing daily media site — uses Lytics to bring all of their customer data into one place for more targeted and dynamic audience segmentation. In one month's time, their email open rates increased by nearly 20% and they saw a significant spike in subscription sales.
Lytics helps marketers increase their online advertising ROI with more targeted and relevant audiences. Check out other Lytics benefits as well as our top-five advertising tactics to get you started.
Software-as-a-Service companies, or business-application software companies, are well-positioned to use customer data platforms to increase subscription conversion and retain a healthy subscriber base. Learn how Lytics can help SaaS companies grow at every stage of the customer journey.
As a business information company with a wide range of media properties, Access Intelligence wanted both to overcome the challenges of personalizing experiences for subscribers, and to deliver highly valuable leads to advertisers. They turned to Lytics to help them unify and leverage their customer data and grew their professional service business by 54% as a result.
Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences. These personalized interactions simply overlay an existing webpage as a modal, gate, or banner — depending on your marketing goal.
Lytics helps companies execute personalized, one-to-one marketing experiences through the industry's most advanced Customer Data Platform (CDP). Lytics' products include Lytics Personalization for easily creating website personalization campaigns, the Lytics Customer Data Platform for powering existing tools (e.g., Marketo, Facebook Ads, Sitecore) and the Lytics Content Affinity Engine for aligning content with individual consumers.
The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.
What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?
The Chief Martech blog explores four distinct marketing technology stacks popular within the industry. Lytics explores each one to determine their pros and cons, while describing why the Customer Data Platform is the way to go for modern, data-centric marketers.
Google BigQuery allows you to analyze big data in the cloud. Lytics has built connectors to many marketing tools, and with simple web configuration will import that data. Lytics enriches, merges cross channel identities, and exports all your user data to BigQuery allowing a complete view of your users and real-time insights across multiple channels and devices.
To gain a fully customer-centric view of customers, modern marketers must be able to connect and interpret data from multiple channels. Learn how Customer Data Platforms, like Lytics, makes this easy to do with our overview.
Personalization, behavior-driven, and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms, like Lytics, can help. Use this guide to discover what a CDP is, how it benefits data-driven marketers, and whether or not you're ready to use one.
As marketing technology and automation grows in adoption rate, as does the amount of user data that marketers collect and create. Learn how Lytics and Google BigQuery collect marketing data from various tools together to surface game-changing user behavior trends and predictive insights.
Connect Google Ads with Lytics to target predictive user segments based on how users interact with your brand. Learn more about how to bring a predictive edge to your retargeting campaign.
Use this document as a technical overview about Lytics, the Customer Data Platform built for marketers. Learn more about how Lytics onboards data, its export functions, and how it uses data science to enrich unified customer data.
The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.
Minicabster faced a common marketing challenge–having plenty of customer data, but few options for using the information to improve marketing performance.
Lytics conducted its first State of Digital Marketing Survey to better understand how technology impacted marketing in 2014 and identify key challenges marketers need to overcome in 2015. Read the report to learn more about what we learned from our survey of over 500 consumers and digital marketing professionals.
Marketers have been dreaming about personalized marketing for decades. Finally, consumers are ready and demanding it. Learn How to Use Behavioral Data to Drive Meaningful Customer Experiences in this White Paper.
The Clymb saved half a million dollars of marketing spend in the first 3 months of using Lytics. The Clymb uses Lytics as the core Marketing Activation Platform that syncs customer data from multiple data sources and powers cross-channel offers.
We're in a world where connected consumers are evolving faster than traditional marketing, creating pressure for marketers to go beyond the usual analytics and insights to action. Forrester describes this new era as "the age of the customer".