Take the Guesswork out of Content Marketing

Lytics’ Content Affinity Engine reveals what your customers actually care about.

Catalogue Your Web Content

Take inventory of your digital content. Lytics’ Content Affinity Engine crawls and IDs your entire website, analyzes text and images and categorizes them automatically so you have a visual, real-time view of your digital content. No more relying on only keyword tagging.

Content Affinity Web

See What Resonates with Your Customers

Personalized marketing starts with understanding what your customers care about. Lytics’ Content Affinity Engine reveals what content (e.g., case studies, product pages, images, etc.) that a consumer likes so you can target audiences that are most likely to engage with particular assets.

Content Momentum

Content Graph Axes
Hover over a quadrant to learn more! 'Lawn Mowers' has a high Momentum Score and makes up a large part of the current content strategy. Marketers can be confident in knowing this topic is performing well. Lytics visualizes your content topics using our scoring parameters such as Momentum (rates of user interaction), Intensity (depth of interactions), and Propensity (likelihood of return or repeat interactions). 'Organic Lawn Care' has a high Momentum Score, but a low volume of this topic in the overall content strategy. Create more content about the topic to use customer momentum and interest to your benefit!

Capitalize on Trending Content

Let trending topics and products on your website guide your marketing efforts. Lytics measures your web content using our behavioral scoring parameters such as Momentum (rates of user interaction), Intensity (depth of interactions), and Propensity (likelihood of return or repeat interactions). And the Lytics Customer Data Platform allows you to export audience segments of people who like certain content – “Power Users Who Like Case Studies About Personalization” – to your favorite marketing tools.

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