Access 360-View Customer Profiles
Lytics merges all types of known and anonymous data about your customers across your digital properties — including app usage, app install date, last push notification received, and other mobile app data — to build a comprehensive user profile.
Personalize Your Marketing
Increase customer engagement by targeting audiences with relevant marketing messages based on recent mobile engagement, content preferences, predictive scoring, web activity and other behavioral data.
Keep Your Audiences Up-to-Date
As customers engage with your brand in real time and move across channels — including your mobile app — your Lytics segments stay synced and up to date so you always have the most accurate lists for your marketing campaigns.