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Increase Web Conversions With Targeted, Personalized Content

Connecting Sitecore and Lytics lets you tailor your web content to fit the individual visitors that come to your website. Using up-to-date cross-channel and predictive customer data from Lytics, you can be sure your web personalization efforts resonate with your individual audience segments (e.g., Ready to Buy, Moderately Engaged, etc.).

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Use your custom segments to make your
next campaign personal and powerful

More Personal And Predictive Web Content

Create Up-To-Date, Behavior-Based Audience Segments

Lytics incorporates real-time data across all of your customer engagement channels, giving you the most up-to-date snapshot of your audience segments while they are on your site.

Take Advantage Of Predictive Insights

Use Lytics’ machine learning-based predictive audience segments — such as “about to churn” or “ready to engage” — to display web content that resonates with different audience segments in real-time.

Display Web Content Based On User Interests

Lytics’ Content Affinity Engine reveals what content (e.g., case studies, blogs, topics, etc.) your web visitors care about and lets you target just that content to those visitors in your onsite messaging.


Get Started

1
Install Sitecore Connector.
2
Define Personalized Web Content.
3
Use Sitecore's "Rule Set Editor to match content to audiences.
Lytics

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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