Gain A Predictive Edge to Marketing Data Management

Combining Segment and Lytics lets you tap into behavioral insights from your marketing data. Connect Lytics to add a data science advantage and access to additional marketing tools, user events, and behaviors. Gain the means to target users based on how they interact with your brand for a new level of marketing precision.

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Use your custom segments to make your
next campaign personal and powerful

Data Management Meets Data Science

Add Predictive Analytics to Your Marketing Stack

Apply behavior-based user insights to your marketing campaigns when you connect Segment and Lytics. Using Lytics as a marketing data hub lets you apply a layer of predictive analytics over your user data collection. It’s accessible data science for every marketer.

Understand Users Beyond the Data Schema

Connecting Segment and Lytics allows you to build behavior-rich profiles about your users. Pass data into Segment and Lytics from your various marketing tools to improve profiles over time. A better understanding of your users is the foundation of any personalized marketing.

Create Behavior-Based Segments

Build behavior-based segments drawing from how users interact with your brand. The more data Lytics can see from your connected tools, the better these segments can get. Sync these segments to all of your connected marketing tools to improve campaign precision.

Get Started In Minutes

Toggle the Lytics Integration within Segment to "ON"
Copy your Lytics Customer ID from the Manage Accounts section
Paste your Customer ID into the Customer ID field within Segment

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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