Gain A Predictive Edge to Marketing Data Management

Combining Segment and Lytics lets you tap into behavioral insights from your marketing data. Connect Lytics to add a data science advantage and access to additional marketing tools, user events, and behaviors. Gain the means to target users based on how they interact with your brand for a new level of marketing precision.

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Use your custom segments to make your
next campaign personal and powerful


Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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