Use your custom segments to make your next campaign personal and powerful
Personalize your email marketing!
Get to know your customers
Incorporate real-time behavioral data—like social and web interactions—into your existing customer profiles so you can access a more unified view of engagement across all digital marketing channels.
Personalize your marketing
Move away from one-size-fits-all email campaigns and start creating highly targeted segments based on recent customer activity and content affinity.
Keep lists up-to-date
Bi-directional, always-on sync keeps your email lists relevant and up-to-date as customers engage with your digital properties.
Get Started In Minutes
Create a Lytics Account
Connect your Responsys account
Import your Responsys data to Lytics
Fine-tune your Next Campaign
Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.