Use behavior-driven insights to personalize your email marketing

Connecting Responsys and Lytics lets marketers leverage real-time behavioral data to access a more complete customer profile and boost the effectiveness of email marketing campaigns.

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Use your custom segments to make your
next campaign personal and powerful

Personalize your email marketing!

Get to know your customers

Incorporate real-time behavioral data—like social and web interactions—into your existing customer profiles so you can access a more unified view of engagement across all digital marketing channels.

Personalize your marketing

Move away from one-size-fits-all email campaigns and start creating highly targeted segments based on recent customer activity and content affinity.

Keep lists up-to-date

Bi-directional, always-on sync keeps your email lists relevant and up-to-date as customers engage with your digital properties.

Get Started In Minutes

Create a Lytics Account
Connect your Responsys account
Import your Responsys data to Lytics

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

Request a Demo