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Use behavior-driven insights to personalize your email marketing

Connecting Responsys and Lytics lets marketers leverage real-time behavioral data to access a more complete customer profile and boost the effectiveness of email marketing campaigns.

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Use your custom segments to make your
next campaign personal and powerful

Lytics

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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