Create Web Experiments Based on User Behaviors

Build web experiments based on how your users engage with your brand. Lytics transforms user behaviors from other marketing channels into predictive segments for you to use with your next Optimizely experiment.

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Use your custom segments to make your
next campaign personal and powerful


Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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