Build Predictive Segments Based on User Behavior
Create segments using an unlimited number of behavior-driven parameters using Lytics Audience Manager. This means sending email to segments of users based on how they interact with your brand, and at any level of predictivity that you want.
Track and Use All Your Email User Data
Upload and put all of your important email user data to work. Lytics stores and analyzes every bit of your email user data, even your unstructured information, to fuel our predictive data science performance. This helps you build targeted segments for better email campaigns.
Detect Anomalies at the Segment Level
Receive alerts whenever Lytics detects anomalies within your segments during your marketing campaign. This means quickly responding to big shifts in user behavior that occur within your custom segments.