Use Your Social Data

Connecting Janrain and Lytics can improve the personalization and precision of all of your marketing. Lytics combines your users’ behaviors from your other marketing tools with historical social data. This lets you create custom segments based on how your users interact with your brand.

Sync these segments with Janrain to fuel truly personalized marketing.

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Use your custom segments to make your
next campaign personal and powerful


Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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