Use Your Social Data

Connecting Janrain and Lytics can improve the personalization and precision of all of your marketing. Lytics combines your users’ behaviors from your other marketing tools with historical social data. This lets you create custom segments based on how your users interact with your brand.

Sync these segments with Janrain to fuel truly personalized marketing.

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Use your custom segments to make your
next campaign personal and powerful

Use your social data more effectively!

Create Social Data Based User Segments

Use Lytics Audience Manager to create segments based on social data parameters. Conduct personalized marketing to segments of users based on their interaction with your brand, improving the predictivity of your segment with every effort.

Use Every Bit of Your Social User Data

Easily integrate, sync and put all of your social user data to work. All of your social user data, even your unstructured information, fuels Lytics’ data science performance. This helps you build targeted, predictive segments to supercharge your campaigns.

Detect Anomalies Across all Your Segments

Lytics detects anomalies within your segments during your marketing campaign and will alert you to take necessary actions. This means quickly responding to big shifts in user behavior that occur within your custom segments to improve overall campaign performance.

Get Started In Minutes

Create a Lytics Account
Authorize your Janrain account
Import your social user data to Lytics

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

Request a Demo