Create Social Data Based User Segments
Use Lytics Audience Manager to create segments based on social data parameters. Conduct personalized marketing to segments of users based on their interaction with your brand, improving the predictivity of your segment with every effort.
Use Every Bit of Your Social User Data
Easily integrate, sync and put all of your social user data to work. All of your social user data, even your unstructured information, fuels Lytics’ data science performance. This helps you build targeted, predictive segments to supercharge your campaigns.
Detect Anomalies Across all Your Segments
Lytics detects anomalies within your segments during your marketing campaign and will alert you to take necessary actions. This means quickly responding to big shifts in user behavior that occur within your custom segments to improve overall campaign performance.