Reach Your Users with Behavior-Based Segments
Create behavior-driven segments based on how users interact with your brand. Export these predictive segments to Google Ads to refine your retargeting and improve conversion rates.
Improve Similar Audiences Effectiveness
Supercharge Google Ad’s Similar Audiences by syncing segments built by Lytics’ predictive analytics. Create segments of your best users within Lytics and export them into Google Ads to target like users.
Extend Personalized Marketing into Your Ads
Use Lytics behavior-based segments from other channels, like email, web, and mobile, in your ads. This lets you coordinate personalized marketing campaigns, like web, email, other social efforts, with your Google Ads presence.