Target Your Users with Behavior-Based Segments
Build behavioral segments based on how users interact with your brand. Connecting all your marketing tools improves the potency of these segments. Export these predictive segments to Facebook to increase your ad performance.
Improve Lookalike Audience Targeting
Supercharge Facebook’s Lookalike Audiences using Lytics’ predictive analytics. Create a custom segment of your best users within Lytics and export it into Facebook Ads to target like users from the social network.
Extend Your Personalized Marketing
Use Lytics behavior-based segments from other channels, like email, web, and mobile, in your social ads. This lets you coordinate your Facebook Ads presence with the rest of your personalized marketing efforts.