Track and Use All Your Marketing User Data
Upload and put all of your important first-party user data to work. Lytics stores and analyzes every bit of your marketing data, even your unstructured information, to fuel our predictive, data science performance and help you build targeted segments for better email campaigns.
Use Predictive Segments in Your Next Campaign
Create segments using an unlimited number of behavior-driven parameters using Lytics Audience Manager. This lets you send email to segments of users based on how they’ll most likely engage, and at any level of detail that you want.
Detect Anomalies at the Segment Level
Receive alerts whenever Lytics detects anomalies within your segments during your email campaign. This lets you quickly respond to big changes in user behavior that occur within your custom segments.