Add a Predictive Edge to Email Marketing

Connect ExactTarget and Lytics to improve the personalization and precision of your promotional, automated, and transactional email. Lytics combines historical email data and user behavior from your other marketing tools so you can create segments based on user interaction with your brand.

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Use your custom segments to make your
next campaign personal and powerful

Get the Most out of Email

Track and Use All Your Marketing User Data

Upload and put all of your important first-party user data to work. Lytics stores and analyzes every bit of your marketing data, even your unstructured information, to fuel our predictive, data science performance and help you build targeted segments for better email campaigns.

Use Predictive Segments in Your Next Campaign

Create segments using an unlimited number of behavior-driven parameters using Lytics Audience Manager. This lets you send email to segments of users based on how they’ll most likely engage, and at any level of detail that you want.

Detect Anomalies at the Segment Level

Receive alerts whenever Lytics detects anomalies within your segments during your email campaign. This lets you quickly respond to big changes in user behavior that occur within your custom segments.

Get Started In Minutes

Create a Lytics Account
Authorize your ExactTarget account
Import your email user data to Lytics

Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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