Add a Predictive Edge to Email Marketing

Connect ExactTarget and Lytics to improve the personalization and precision of your promotional, automated, and transactional email. Lytics combines historical email data and user behavior from your other marketing tools so you can create segments based on user interaction with your brand.

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Use your custom segments to make your
next campaign personal and powerful


Fine-tune your Next Campaign

Getting started with behavior-driven campaigns is quick and easy. Let's start with connecting your user data to Lytics today and build some custom predictive segments. It's the first step towards bringing a new level of predictivity and precision to your marketing.

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