The Lytics Developer's Blog Customer Data Platform, Developers Lytics en-us Feb 17, 2016 Using Data Visualization to Enhance the Narrative Feb 17, 2016 Let's break down how data visualization is much more than pretty graphs. The right display of data using the right medium can convey information far easier than words. See this in action and use some in your next presentation. Catching Clickbait: Using a Naive Bayesian Classifier in Go Nov 30, 2015 The Lytics Data Science team explores the use of probabilistic classifiers, such as naive Bayesian, to sniff out clickbait-type articles. Check out how this machine-learning method can identify this notorious content type of the internet. Stop Pretending Your Insights Are Actionable: Part 1, Google Analytics Oct 23, 2015 Most analytics tools are used purely for insight discovery rather than empowering action. We explore how the Lytics analytics integrations focus on action and filling the some massive gaps traditional analytics tools miss. Developing Basic Content Personalization Aug 26, 2015 We recently launched a campaign that uses Custom Element Toggling to cater to different audiences visiting our site. Check out our developer's point-of-view to see how we did it and how you can implement this for your brand. NOT Yet Another Anomaly Detection Package Aug 12, 2015 Our developers wanted to bring a new edge to anomaly detection and we’ve done so with our Anomalyzer SDK. Learn more about how data-driven developers can put our custom, efficient anomaly detector to work. Introducing: The Lytics Developer Section Jul 24, 2015 Announcing our new Developer's Section. We collected all of our Open Source projects, API documentation, and other interesting developer content into one place. Enjoy!