The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Oct 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

Lytics News Webinar Customer Data Platform Software as a Service VentureBeat Atlassian CDP Institute

By Julia Farina on Oct 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

Lytics News Customer Data Platform VentureBeat

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

Lytics News Web Personalization Customer Experience VentureBeat Lytics Personalization

By Julia Farina on Sep 27, 2016

Lytics Customer Wildfang Doubling YOY Revenue With Web Personalization

VentureBeat recently interviewed Wildfang — a customer-centric clothing and lifestyle brand — on how they use machine learning and web personalization to improve the retail experience and grow their business.

Lytics News Web Personalization VentureBeat Lytics Personalization Wildfang

By Julia Farina on Jul 22, 2016

VentureBeat Features Lytics' New Personalization Product to Bridge the Gap Between Marketing and Data Science

We're thrilled that VentureBeat is as excited about the underlying data science powering our new Personalization product as we are. Check out the article to learn more.

Lytics News Personalization VentureBeat Lytics Personalization