The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Michael Lange on Feb 16, 2016

Introducing: Lytics Journey Reporting

See people move through the customer journey and measure their progress and interactions using Lytics Journey Reporting. Build a customer journey that is measurable, based on your key marketing goals.

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By Morgan Perry on Feb 2, 2016

TechCrunch Identifies Lytics As Key Player in Personalized Marketing Innovation

We're excited about being listed by TechCrunch as a key player in innovating personalized marketing. Check out the article to learn more.

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By Morgan Perry on Jan 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

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By Andrew Nhem on Jan 8, 2016

Personalized Email Is More Than A First Name: An Exploration

If we understand the intent of our customers through how they interact with our brand and web presence, there's no excuse for us to not send personalized, relevant email. If anything, we can be less annoying with our campaigns.

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By Andrew Nhem on Nov 3, 2015

How Data-First Personas Inform Adaptive Content

Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.

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By Andrew Nhem on Sep 2, 2015

Are You Building Data-First User Personas?

Customer interaction data can lend us a level of insight that demographic and declarative data-based personas can't. Read this article to learn how the collective power of customer data from differnet channels can enhance your user personas.

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