The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Sarah Yablok on Mar 14, 2017

A Developer's Introduction to Content Recommendations

Did you know that Lytics offers one-to-one content recommendations powered by user affinities, and that getting our recommendations on your website is as easy as writing HTML? Lets walk through an introduction to Lytics content recommendations and this simple developer use case.

Developers Personalization Content Marketing Lytics Content Affinity

By Michael Lange on Mar 8, 2017

Keeping Visitors Around with Content Recommendations

Today we released the next iteration of the Lytics Web Personalization tool. It ties together our pre-existing open source Pathfora SDK and our Content Recommendation API to create a unique authoring experience geared towards increasing user engagement and content marketing.

Lytics News Personalization Content Affinity

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Michael Lange on Feb 16, 2016

Introducing: Lytics Journey Reporting

See people move through the customer journey and measure their progress and interactions using Lytics Journey Reporting. Build a customer journey that is measurable, based on your key marketing goals.

Lytics News Personalization Customer Experience Content Affinity Lytics Journey Reporting

By Julia Farina on Feb 16, 2016

TechCrunch Features Lytics' Customer Data Platform For One-To-One Marketing

TechCrunch features Lytics' Content Affinity Engine as a powerful tool that enables marketers to personalize their marketing and send the right content to the right person.

Customer Data Platform Marketing Personalization Content Affinity Engine TechCrunch

By Morgan Perry on Feb 2, 2016

TechCrunch Identifies Lytics As Key Player in Personalized Marketing Innovation

We're excited about being listed by TechCrunch as a key player in innovating personalized marketing. Check out the article to learn more.

Customer Data Platform Lytics News Personalization TechCrunch