The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

Tags marketers
By Craig Schinn on Dec 16, 2016

Segmented Email: How to Overcome "Bulking" and Improve Results

Are some of your emails going to junk folders or being blocked by Internet Service Providers? Here's how Lytics can help you reduce your email bounces rate and actually improve email engagement with your subscribers.

Marketers Customer Data Platform Email Email Marketing Segmentation

By Craig Schinn on Sep 28, 2016

Journey Reporting: What B2C Marketers Can Learn From Their B2B Counterparts

Consumer-decision journeys are certainly less linear than business journeys, however, there are best practices that can help business-to-consumer marketers better reach their elusive — yet extremely valuable — omnichannel customers.

Marketers Journey Reporting Customer Journey Omnichannel Marketing Use Cases

By Craig Schinn on Aug 17, 2016

Use Lytics To Make Your Facebook Ads up to 40% More Efficient

Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.

Marketers Customer Data Platform Facebook Advertising Retargeting Campaigns Use Cases

By Rob Shields on Aug 3, 2016

Understanding "Likely to Re-Engage" Users

Users that are "Likely to Re-Engage" are 10x more likely to engage with your brand. Let's take a look at how Lytics determines which of your users are "Likely to Re-Engage" and explore ways you can make the most of this coveted segment.

Marketers Customer Data Platform Behavior-Based Segments Likely to Re-Engage Use Cases