The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Feb 21, 2017

Forrester and Lytics Webinar: The Secrets To Personalized Marketing

Check out this webinar recording to learn how brands are embracing marketing personalization and seeing compelling ROI from their efforts.

Marketing Personalization Web Personalization Customer Data Platform Forrester Lytics Personalization

By Julia Farina on Feb 6, 2017

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate to see how they did it.

Customer Interview Personalization Customer Experience Lytics Personalization

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

Lytics News Web Personalization Customer Experience VentureBeat Lytics Personalization

By Julia Farina on Sep 27, 2016

Lytics Customer Wildfang Doubling YOY Revenue With Web Personalization

VentureBeat recently interviewed Wildfang — a customer-centric clothing and lifestyle brand — on how they use machine learning and web personalization to improve the retail experience and grow their business.

Lytics News Web Personalization VentureBeat Lytics Personalization Wildfang

By Julia Farina on Jul 28, 2016

Marketing Land Highlights Lytics Personalization Product for One-to-One Digital Marketing Campaigns

We’re excited that Marketing Land recently featured our new Personalization product for more efficient and sophisticated web campaigns.

Lytics News Personalization Marketing Land Lytics Personalization