The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

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By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

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By Julia Farina on Sep 27, 2016

Lytics Customer Wildfang Doubling YOY Revenue With Web Personalization

VentureBeat recently interviewed Wildfang — a customer-centric clothing and lifestyle brand — on how they use machine learning and web personalization to improve the retail experience and grow their business.

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By Julia Farina on Jul 28, 2016

Marketing Land Highlights Lytics Personalization Product for One-to-One Digital Marketing Campaigns

We’re excited that Marketing Land recently featured our new Personalization product for more efficient and sophisticated web campaigns.

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By Julia Farina on Jul 22, 2016

VentureBeat Features Lytics' New Personalization Product to Bridge the Gap Between Marketing and Data Science

We're thrilled that VentureBeat is as excited about the underlying data science powering our new Personalization product as we are. Check out the article to learn more.

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By Mark Hayden on Jun 21, 2016

Introducing: Lytics Personalization

Delivering relevant marketing messages at the right time, to the right individuals has been an immense challenge for modern marketers. Developting the campaign, identifying who is visiting and simply managing the delivery of these campaigns has been daunting. Until now.

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