The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

Lytics News Web Personalization Customer Experience VentureBeat Lytics Personalization

By Julia Farina on Sep 27, 2016

Lytics Customer Wildfang Doubling YOY Revenue With Web Personalization

VentureBeat recently interviewed Wildfang — a customer-centric clothing and lifestyle brand — on how they use machine learning and web personalization to improve the retail experience and grow their business.

Lytics News Web Personalization VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 9, 2016

Interview: Engagement-Driven Account-Based Marketing

Lytics' publishing-industry customer SourceMedia discusses how they use audience engagement data to offer a more targeted account-based marketing solution to their advertiser clients.

Lytics News Account-Based Marketing Audience Data Customer Data Platform SourceMedia

By Ben Patterson on Sep 1, 2016

A Closer Look at Designing the New Segment Builder

Lytics customers know that the segment builder is a key feature of our Customer Data Platform. It lets you identify and define audiences with data from web, email, mobile, and pretty much any other channel. Taking on a redesign of a frequently used feature such as this brings a particular set of challenges and opportunities.

Lytics News Customer Data Platform User Experience Design Segmentation