The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Oct 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

Lytics News Webinar Customer Data Platform Software as a Service VentureBeat Atlassian CDP Institute

By Julia Farina on Oct 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

Lytics News Customer Data Platform VentureBeat

By Julia Farina on Oct 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

Lytics News Customer Data Platform MarTech East Martech Today

By Julia Farina on Jun 26, 2017

MarTech Series Interviews Lytics CEO James McDermott

Check out what he had to say about the MarTech landscape and the role of Customer Data Platforms.

Lytics News MarTech Interview Series

By Julia Farina on Jun 15, 2017

SourceMedia Discusses the B-to-B Publisher's Use of the Lytics Customer Data Platform

In a wide-ranging discussion, SourceMedia CMO Matthew Yorke explains how the publisher uses Lytics for richer user profiles, audience segmentation and more targeted leads for advertisers.

Lytics News Customer Data Platform AdExchanger SourceMedia

By Julia Farina on Jun 1, 2017

Watch: How Publishers Increase Ad Revenue and Personalize Content with a Customer Data Platform (CDP)

At the Connectiv Executive Summit, Lytics’ VP of marketing Jeff Hardison discusses changes to the business-to-business media landscape and how publishers are using CDPs to get ahead.

Lytics News Media Connectiv Executive Summit