The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Apr 28, 2017

How Lytics Customer Dr. Martens Uses A Customer Data Platform To Power 1:1 Marketing

AdExchanger news site recently sat down with Lytics customer Dr. Martens to see how the iconic retailer uses Lytics as a part of their digital marketing stack.

Lytics News Retail AdExchanger Dr. Martens

By Julia Farina on Apr 26, 2017

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

MarTech Advisor news site recently interviewed The Economist on how the popular publisher made strategic technology investments to grow their business.

Lytics News Customer Data Platform MarTech Advisor The Economist

By Michael Lange on Mar 8, 2017

Keeping Visitors Around with Content Recommendations

Today we released the next iteration of the Lytics Web Personalization tool. It ties together our pre-existing open source Pathfora SDK and our Content Recommendation API to create a unique authoring experience geared towards increasing user engagement and content marketing.

Lytics News Personalization Content Affinity

By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

Lytics News Web Personalization Customer Experience VentureBeat Lytics Personalization