The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


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By Morgan Perry on Jan 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

Customer Data Platform Ad Retargeting Email Marketing Customer Experience Personalization

By Andrew Nhem on Jan 8, 2016

Personalized Email Is More Than A First Name: An Exploration

If we understand the intent of our customers through how they interact with our brand and web presence, there's no excuse for us to not send personalized, relevant email. If anything, we can be less annoying with our campaigns.

User Data Unification Use Cases Email Marketing Personalization Content Marketing

By Drew Lanenga on Jul 1, 2015

Behavior-Based Segments Outperform Demographic Ones

Data-driven marketers seeking precision beyond traditional demographic and attribute-based segments will want to look at behavior-based targeting. Read this article to learn how these types of predictive segments drive marketing ROI.

Data Science Data-First Marketing Customer Data Platform Email Marketing Ad Retargeting

By Drew Lanenga on Jun 11, 2015

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

Data Science Data-First Marketing Customer Data Platform Behavior-Based Marketing Email Marketing Ad Retargeting

By Andrew Nhem on Jun 10, 2015

Are You Making the Most of Your First-Party Data?

Making sense of your first-party data can lead to killer remarketing advantages. Learn more about how the data you collect already can supercharge your ad campaign performance.

Data-First Marketing User Data Unification Customer Data Platform Email Marketing Ad Retargeting