The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Jul 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Customer Data Platform Data-First Marketing

By Julia Farina on Jul 10, 2017

New to Customer Data Platforms? Here's A Primer.

There’s been a lot of buzz about Customer Data Platforms (CDPs) in the past year. Learn more about how CDPs work and why the number of large-scale CDP adopters has dramatically increased.

Customer Data Platform Data-First Marketing First-Party Data Gartner

By Drew Lanenga on Jun 20, 2017

A Glimpse Under the Hood of Natural Language Processing

Understanding how to curate and blacklist the topics in Lytics' Content Affinity engine can get you even more mileage out of your content.

Data Science Data-First Marketing Customer Data Platform Content Affinity

By Andrew Nhem on Jan 12, 2016

How Do You Build Your Marketing Stack?

Not all marketing tech stacks are built equal. Check out our exploration of four popular martech topologies, inspired by Scott Brinker, and how we explain the pros and cons of each.

Data-First Marketing Customer Data Platform Predictive Marketing Marketing Technology Marketing Automation Behavior-Based Marketing

By Andrew Nhem on Nov 3, 2015

How Data-First Personas Inform Adaptive Content

Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.

Data-First Marketing Customer Data Platform User Data Unification User Experience Personalization

By Andrew Nhem on Aug 26, 2015

Exploring Basic Content Personalization

Personalizing content requires a data-first mindset. Using what you know about your potential users allows you to add relevant context to your user experience. Learn more about a simple Lytics exercise on content personalization.

Data-First Marketing Customer Data Platform Content Strategy Content Marketing Personalization