The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Feb 6, 2017

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate to see how they did it.

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By Jon MacDonald on Oct 11, 2016

Crafting Better Web Personalization Experiences

Increasing the relevance of a website's user experience is critical to the success of any company that relies on their online presence to capture revenue. Jon MacDonald, founder of The Good, explains why.

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By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

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By Mark Hayden on Jun 21, 2016

Introducing: Lytics Personalization

Delivering relevant marketing messages at the right time, to the right individuals has been an immense challenge for modern marketers. Developting the campaign, identifying who is visiting and simply managing the delivery of these campaigns has been daunting. Until now.

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By Michael Lange on Feb 16, 2016

Introducing: Lytics Journey Reporting

See people move through the customer journey and measure their progress and interactions using Lytics Journey Reporting. Build a customer journey that is measurable, based on your key marketing goals.

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By Morgan Perry on Jan 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

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