The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Julia Farina on May 26, 2017

Why All the Hype Around Customer Data Platforms?

Publishing Executive news site explores the trends driving media companies such as Access Intelligence, The Economist Group, Source Media, Agora Financial, and Haymarket to adopt Customer Data Platforms.

Lytics News Publishing Executive Customer Data Platform

By Julia Farina on Apr 26, 2017

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

MarTech Advisor news site recently interviewed The Economist on how the popular publisher made strategic technology investments to grow their business.

Lytics News Customer Data Platform MarTech Advisor The Economist

By Julia Farina on Feb 21, 2017

Forrester and Lytics Webinar: The Secrets To Personalized Marketing

Check out this webinar recording to learn how brands are embracing marketing personalization and seeing compelling ROI from their efforts.

Marketing Personalization Web Personalization Customer Data Platform Forrester Lytics Personalization

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Morgan Perry on Jan 23, 2017

Five Widespread Publisher Misconceptions About First-Party Data

Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.

First-Party Data Customer Data Platform Media and Publishing

By Morgan Perry on Jan 11, 2017

Publishers: You're Sitting on a Gold Mine of Untapped Data

Publishing and media companies are often unaware of the vast amount of first-party customer data that they have at their fingertips. In this post we'll better define "first-party data" and explore why it's so important for publishers.

First-Party Data Customer Data Platform Media and Publishing