The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Jul 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Customer Data Platform Data-First Marketing

By Julia Farina on Jul 10, 2017

New to Customer Data Platforms? Here's A Primer.

There’s been a lot of buzz about Customer Data Platforms (CDPs) in the past year. Learn more about how CDPs work and why the number of large-scale CDP adopters has dramatically increased.

Customer Data Platform Data-First Marketing First-Party Data Gartner

By Drew Lanenga on Jun 20, 2017

A Glimpse Under the Hood of Natural Language Processing

Understanding how to curate and blacklist the topics in Lytics' Content Affinity engine can get you even more mileage out of your content.

Data Science Data-First Marketing Customer Data Platform Content Affinity

By Julia Farina on Jun 15, 2017

SourceMedia Discusses the B-to-B Publisher's Use of the Lytics Customer Data Platform

In a wide-ranging discussion, SourceMedia CMO Matthew Yorke explains how the publisher uses Lytics for richer user profiles, audience segmentation and more targeted leads for advertisers.

Lytics News Customer Data Platform AdExchanger SourceMedia

By Julia Farina on May 26, 2017

Why All the Hype Around Customer Data Platforms?

Publishing Executive news site explores the trends driving media companies such as Access Intelligence, The Economist Group, Source Media, Agora Financial, and Haymarket to adopt Customer Data Platforms.

Lytics News Publishing Executive Customer Data Platform

By Julia Farina on Apr 26, 2017

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

MarTech Advisor news site recently interviewed The Economist on how the popular publisher made strategic technology investments to grow their business.

Lytics News Customer Data Platform MarTech Advisor The Economist