The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Julia Farina on Feb 21, 2017

Forrester and Lytics Webinar: The Secrets To Personalized Marketing

Check out this webinar recording to learn how brands are embracing marketing personalization and seeing compelling ROI from their efforts.

Marketing Personalization Web Personalization Customer Data Platform Forrester Lytics Personalization

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Morgan Perry on Jan 23, 2017

Five Widespread Publisher Misconceptions About First-Party Data

Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.

First-Party Data Customer Data Platform Media and Publishing

By Morgan Perry on Jan 11, 2017

Publishers: You're Sitting on a Gold Mine of Untapped Data

Publishing and media companies are often unaware of the vast amount of first-party customer data that they have at their fingertips. In this post we'll better define "first-party data" and explore why it's so important for publishers.

First-Party Data Customer Data Platform Media and Publishing

By Craig Schinn on Dec 16, 2016

Segmented Email: How to Overcome "Bulking" and Improve Results

Are some of your emails going to junk folders or being blocked by Internet Service Providers? Here's how Lytics can help you reduce your email bounces rate and actually improve email engagement with your subscribers.

Marketers Customer Data Platform Email Email Marketing Segmentation

By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform