The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


By Morgan Perry on Jan 23, 2017

Five Widespread Publisher Misconceptions About First-Party Data

Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.

First-Party Data Customer Data Platform Media and Publishing

By Morgan Perry on Jan 11, 2017

Publishers: You're Sitting on a Gold Mine of Untapped Data

Publishing and media companies are often unaware of the vast amount of first-party customer data that they have at their fingertips. In this post we'll better define "first-party data" and explore why it's so important for publishers.

First-Party Data Customer Data Platform Media and Publishing

By Craig Schinn on Dec 16, 2016

Segmented Email: How to Overcome "Bulking" and Improve Results

Are some of your emails going to junk folders or being blocked by Internet Service Providers? Here's how Lytics can help you reduce your email bounces rate and actually improve email engagement with your subscribers.

Marketers Customer Data Platform Email Email Marketing Segmentation

By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 9, 2016

Interview: Engagement-Driven Account-Based Marketing

Lytics' publishing-industry customer SourceMedia discusses how they use audience engagement data to offer a more targeted account-based marketing solution to their advertiser clients.

Lytics News Account-Based Marketing Audience Data Customer Data Platform SourceMedia