By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat news site recently held a webinar featuring Emma McIllroy, the CEO of popular clothing retailer WildFang, and Lytics’ Solutions Consultant Craig Schinn (former head of digital for retailer The Clymb). They outline how to adapt to market demands and increase revenue by personalizing e-commerce sites to target small groups of visitors based on their behaviors (across many channels) and affinities.

Check out the webinar to learn how to:

  • Increase web conversions and revenue with personalized website marketing
  • Use behavior-based audience segments from a customer data platform to better target visitors.
  • Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
  • Use cross-channel customer data to power more relevant website marketing campaigns

Our Takeaway

We’re thrilled that our new product Lytics Personalization has made it easier for e-commerce professionals to use their real-time customer data and deliver more personalized customer interactions on the web. Our goal is to enable brands to deliver the right content for the right person at the right time. Curious about what this might mean for your business? Feel free to reach out for a demo.

By Julia Farina Director of Marketing

Julia is the Director of Marketing for Lytics. She helps fellow marketers across all industries learn how personalized, data-driven campaigns can grow their businesses. In addition to product marketing, she also enjoys cycling, backpacking and hiking the Pacific Northwest.