By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

We think it’s pretty cool that VentureBeat recently interviewed Lytics’ own Craig Schinn on how businesses boost conversions with web personalization. Craig discusses how he used Lytics’ behavior-driven audience segments to boost marketing programs at online retailer The Clymb, and how he now helps our customers use data science-driven personalization to boost revenue.

Our Takeaway

With our new product Lytics Personalization, our goal is to make it easier for marketers to use their real-time customer data and deliver more personalized customer interactions on the web. Curious about what this might mean for your business? Feel free to reach out for a demo.


By Julia Farina Director of Marketing

Julia is the Director of Marketing for Lytics. She helps fellow marketers across all industries learn how personalized, data-driven campaigns can grow their businesses. In addition to product marketing, she also enjoys cycling, backpacking and hiking the Pacific Northwest.