We think it’s pretty cool that VentureBeat recently interviewed Lytics’ own Craig Schinn on how businesses boost conversions with web personalization. Craig discusses how he used Lytics’ behavior-driven audience segments to boost marketing programs at online retailer The Clymb, and how he now helps our customers use data science-driven personalization to boost revenue.
With our new product Lytics Personalization, our goal is to make it easier for marketers to use their real-time customer data and deliver more personalized customer interactions on the web. Curious about what this might mean for your business? Feel free to reach out for a demo.