The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


Authors morgan perry
By Morgan Perry on Jan 23, 2017

Five Widespread Publisher Misconceptions About First-Party Data

Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.

First-Party Data Customer Data Platform Media and Publishing

By Morgan Perry on Jan 11, 2017

Publishers: You're Sitting on a Gold Mine of Untapped Data

Publishing and media companies are often unaware of the vast amount of first-party customer data that they have at their fingertips. In this post we'll better define "first-party data" and explore why it's so important for publishers.

First-Party Data Customer Data Platform Media and Publishing

By Morgan Perry on Feb 2, 2016

TechCrunch Identifies Lytics As Key Player in Personalized Marketing Innovation

We're excited about being listed by TechCrunch as a key player in innovating personalized marketing. Check out the article to learn more.

Customer Data Platform Lytics News Personalization TechCrunch

By Morgan Perry on Feb 1, 2016

Forbes Lists Lytics As A Hottest Cloud-based Marketing Startup

We're thrilled to be listed by Forbes as one of the hottest cloud-based marketing startups of 2015.

Customer Data Platform Lytics News Forbes

By Morgan Perry on Jan 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

Customer Data Platform Ad Retargeting Email Marketing Customer Experience Personalization