The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


Authors julia farina
By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Julia Farina on Feb 6, 2017

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate to see how they did it.

Customer Interview Personalization Customer Experience Lytics Personalization

By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform

By Julia Farina on Oct 17, 2016

Watch: Retailers Wildfang and The Clymb Show How To Boost Conversions

VentureBeat recently hosted a webinar featuring Lytics customer Wildfang on how they're using web personalization and a customer data platform to meet market demands and grow their e-commerce business by 73%.

Lytics News Web Personalization Customer Data Platform VentureBeat Lytics Personalization Wildfang

By Julia Farina on Sep 30, 2016

Web Personalization: How To Move The Needle On Conversions

VentureBeat recently interviewed Craig Schinn, senior director of solutions consulting, on how improvements in data science and web personalization empower marketers to significantly boost web conversions.

Lytics News Web Personalization Customer Experience VentureBeat Lytics Personalization

By Julia Farina on Sep 27, 2016

Lytics Customer Wildfang Doubling YOY Revenue With Web Personalization

VentureBeat recently interviewed Wildfang — a customer-centric clothing and lifestyle brand — on how they use machine learning and web personalization to improve the retail experience and grow their business.

Lytics News Web Personalization VentureBeat Lytics Personalization Wildfang