The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


Authors julia farina
By Julia Farina on Jul 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Customer Data Platform Data-First Marketing

By Julia Farina on Jul 10, 2017

New to Customer Data Platforms? Here's A Primer.

There’s been a lot of buzz about Customer Data Platforms (CDPs) in the past year. Learn more about how CDPs work and why the number of large-scale CDP adopters has dramatically increased.

Customer Data Platform Data-First Marketing First-Party Data Gartner

By Julia Farina on Jun 26, 2017

MarTech Series Interviews Lytics CEO James McDermott

Check out what he had to say about the MarTech landscape and the role of Customer Data Platforms.

Lytics News MarTech Interview Series

By Julia Farina on Jun 15, 2017

SourceMedia Discusses the B-to-B Publisher's Use of the Lytics Customer Data Platform

In a wide-ranging discussion, SourceMedia CMO Matthew Yorke explains how the publisher uses Lytics for richer user profiles, audience segmentation and more targeted leads for advertisers.

Lytics News Customer Data Platform AdExchanger SourceMedia

By Julia Farina on Jun 1, 2017

Watch: How Publishers Increase Ad Revenue and Personalize Content with a Customer Data Platform (CDP)

At the Connectiv Executive Summit, Lytics’ VP of marketing Jeff Hardison discusses changes to the business-to-business media landscape and how publishers are using CDPs to get ahead.

Lytics News Media Connectiv Executive Summit

By Julia Farina on May 30, 2017

How Lytics Customer Dr. Martens Lands 60% Higher Conversions With A Customer Data Platform

Chief Marketer news site recently featured Dr. Martens and their use of predictive data science and a customer data platform to improve e-commerce conversions and average order value.

Lytics News Retail Chief Marketer Dr. Martens