The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


Authors julia farina
By Julia Farina on Apr 28, 2017

How Lytics Customer Dr. Martens Uses A Customer Data Platform To Power 1:1 Marketing

AdExchanger news site recently sat down with Lytics customer Dr. Martens to see how the iconic retailer uses Lytics as a part of their digital marketing stack.

Lytics News Retail AdExchanger Dr. Martens

By Julia Farina on Apr 26, 2017

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

MarTech Advisor news site recently interviewed The Economist on how the popular publisher made strategic technology investments to grow their business.

Lytics News Customer Data Platform MarTech Advisor The Economist

By Julia Farina on Feb 21, 2017

Forrester and Lytics Webinar: The Secrets To Personalized Marketing

Check out this webinar recording to learn how brands are embracing marketing personalization and seeing compelling ROI from their efforts.

Marketing Personalization Web Personalization Customer Data Platform Forrester Lytics Personalization

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Julia Farina on Feb 6, 2017

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate to see how they did it.

Customer Interview Personalization Customer Experience Lytics Personalization

By Julia Farina on Nov 21, 2016

Omeda and Lytics Team Up To Offer All-In-One Audience Engagement Platform

Our new partnership with Omeda provides the first audience engagement platform for business information and media companies.

Lytics News Omeda Customer Data Platform