The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.


Authors julia farina
By Julia Farina on Oct 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

Lytics News Webinar Customer Data Platform Software as a Service VentureBeat Atlassian CDP Institute

By Julia Farina on Oct 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

Lytics News Customer Data Platform VentureBeat

By Julia Farina on Oct 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

Lytics News Customer Data Platform MarTech East Martech Today

By Julia Farina on Sep 20, 2017

Introducing Lytics Orchestrate

Our new product provides a fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI).

Customer Data Platform Marketing Orchestration Lytics Orchestrate

By Julia Farina on Sep 1, 2017

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform

Adweek recently hosted a webinar on how edgy retailers Dr. Martens and Wildfang build and maintain customer relationships with a customer data platform.

Lytics Webinar Personalization Customer Data Platform Adweek Dr. Martens Wildfang

By Julia Farina on Aug 30, 2017

Lytics Featured on DM News as a Smart Customer Data Platform

DM News site recently covered how customer data platforms such as Lytics use machine learning to help marketers to run more relevant and effective campaigns.

Data Science Customer Data Platform Media and Publishing DM News