The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Julia Farina on Apr 28, 2017

How Lytics Customer Dr. Martens Uses A Customer Data Platform To Power 1:1 Marketing

AdExchanger news site recently sat down with Lytics customer Dr. Martens to see how the iconic retailer uses Lytics as a part of their digital marketing stack.

Lytics News Retail AdExchanger Dr. Martens

By Julia Farina on Apr 26, 2017

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

MarTech Advisor news site recently interviewed The Economist on how the popular publisher made strategic technology investments to grow their business.

Lytics News Customer Data Platform MarTech Advisor The Economist

By Sarah Yablok on Mar 14, 2017

A Developer's Introduction to Content Recommendations

Did you know that Lytics offers one-to-one content recommendations powered by user affinities, and that getting our recommendations on your website is as easy as writing HTML? Lets walk through an introduction to Lytics content recommendations and this simple developer use case.

Developers Personalization Content Marketing Lytics Content Affinity

By Michael Lange on Mar 8, 2017

Keeping Visitors Around with Content Recommendations

Today we released the next iteration of the Lytics Web Personalization tool. It ties together our pre-existing open source Pathfora SDK and our Content Recommendation API to create a unique authoring experience geared towards increasing user engagement and content marketing.

Lytics News Personalization Content Affinity

By Julia Farina on Feb 21, 2017

Forrester and Lytics Webinar: The Secrets To Personalized Marketing

Check out this webinar recording to learn how brands are embracing marketing personalization and seeing compelling ROI from their efforts.

Marketing Personalization Web Personalization Customer Data Platform Forrester Lytics Personalization

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform