The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Darren Guarnaccia on Mar 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

Marketing Personalization

By Julia Farina on Oct 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

Lytics News Webinar Customer Data Platform Software as a Service VentureBeat Atlassian CDP Institute

By Julia Farina on Oct 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

Lytics News Customer Data Platform VentureBeat

By Julia Farina on Oct 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

Lytics News Customer Data Platform MarTech East Martech Today

By Julia Farina on Sep 20, 2017

Introducing Lytics Orchestrate

Our new product provides a fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI).

Customer Data Platform Marketing Orchestration Lytics Orchestrate

By Elizabeth Robillard on Sep 11, 2017

Snapchat Selects Lytics to Help Onboard Custom Audiences

We're excited to announce that Lytics is the first purpose-built, customer data platform (CDP) to be a Snapchat Audience Match Partner.

Digital Marketing Customer Data Platform Custom Audiences Snapchat