A Customer Data Platform
Built For Marketers

Lytics is a data hub that unifies customer data
to create and sync segments across all your marketing tools.

Learn More
Lytics Visual
1 Connect and use marketing data in real-time.

Connect Your Data

Connect all your marketing user data from your tools in real-time. Lytics data science helps you learn much more about your users by building insights from every marketing channel that you use.

2 Create segments based on data from your tools.

Create Segments

Create behavior-driven segments based on data from all your tools. Build segments influenced by how users interact with your brand throughout their customer experience.

3 Target users based on discovered trends.

Target Users

Target your users based on behavioral trends that you discover with Lytics. Share custom segments to all of your marketing tools to improve campaign precision.

Lytics Diagram

Get Started In Minutes

Combining web and email data is the fastest way to get started.
See our other integrations for more options.

Lytics Snippet

Add the Lytics Snippet

Copy, paste, go -- it's that easy to connect web data.


Connect Your Tools

Authorize the flow of data from your tools with a few clicks
or upload a CSV file. Want to add other web, social or mobile
data? We have integrations for that too.

See Full List of Integrations

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Build Profiles and Segments

View user profiles based on all your data in one place. Or,
create custom segments based on how your users interact
with your brand.


Take Customer Understanding to the Next Level

Unify your data and discover new ways to reach customers
how they'll most likely engage with your brand.

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