Personalized Marketing Starts with
Customer Data Management

Understanding who your customers are, how they engage with your brand and what content interests them are the building blocks for relevant, one-to-one marketing campaigns that increase lifetime customer engagement.

Learn More
Lytics Demonstration
Nestle CopyCreated with Sketch.

Get to Know Your Customers

Your customers may be anonymous on your website, logged in your mobile app and have a support ticket open in your customer-service tracking system all at once. Lytics helps you access a comprehensive customer profile so you can deliver a more customized experience.

Learn More


Determine What People Like

Instead of flat, one-size-fits-all marketing campaigns, give your customers personalized messages that actually increase their level of engagement. Lytics’ Content Affinity Engine helps you evaluate your content-development performance and reveals what content topics work best with each of your customers.

Learn More

Content Affinity

Increase Conversion and Retention

Send time-sensitive campaigns to incent prospective customers who are likely to buy, or trigger a win-back campaign for at-risk customers so you don’t lose them. Lytics lets you target customers based on predictive intelligence and machine learning that’s unmatched in the industry.

Learn More


Personalize your Web Properties

Get going quickly in your one-to-one marketing journey with our new Lytics Personalization product. Tailor your web properties to each customers’ interests to reduce bounce rates and increase the amount of time your new and returning visitors engage with you. Offer them relevant content based on their behavior, interests, predictive scorning and more.

Learn More

personalize content

Improve Your Existing Marketing Tools

Lytics’ behavior-based audience segments are fundamental to personalized marketing campaigns. Our built-in integrations make it easy to export your merged customer profiles and audience segments to and from your existing customer relationship management, sales and marketing tools.

Learn More

Access Intelligence

“We've been successfully using Lytics' customer data platform to personalize email outreach to prospective customers. We are excited about the new reporting product because it will help us both better visualize our customers' journeys and potentially determine how we can expand our use of personalized marketing.”

David Bradley, Racing Post

Wild Fang

“With Lytics Personalization, identifying and messaging important cohorts on our site is easy and equals significant revenue for us.”

Emma McIlroy, Wildfang


“Lytics Personalization allows us to quickly build one-to-one interactions with website visitors rather than exhaust our own internal resources.”

Alex Ford, Praetorian Digital

Getty Images

“Using Lytics Personalization software on our site to drive traffic to our Chrome browser plug-in we saw a five-times increase in daily downloads.”

Jason Widup, Getty Images

Access Intelligence

“We use Lytics to build hyper-targeted segments and create personalized messages that resonate with that audience. If even a few of those visitors convert, we are able to drive significant revenue for the company.”

James Capo, Access Intelligence


“By allowing us to use data to drive better marketing decisions, Lytics has given us a competitive edge. Having Lytics is like having a data scientist on our team. I have two words to describe Lytics: amazing stuff.”

Luiz Albuquerque, Minicabster.

The Clymb

“Lytics takes data from all your systems to make them smarter. It's an amazing way for us to tailor amazing customer experiences across our channels.”

Craig Schinn, The Clymb


“Being able to merge social, web, and email signals lets us have a better conversation with customers beyond email makes our marketing better.”

Tyler Holmes, EROI


“By helping combine marketing data that comes from multiple sources, including client side web behavior and server side data, Lytics serves as our customer hub for all audience segmentation.”

Tyler Bullen, Simple


Unlock Customer Data and Put it to Work

Unify your data with our Customer Data Platform
and discover new ways to increase lifetime customer engagement.

Request a Demo
Learn More